Trove became a leader in the branded trade-in space early on, through white-glove onboarding and bespoke product configuration. But, despite happy clients, this was often time-intensive and cost-ineffective, and made it difficult to offer partner-wide product improvements.
It also meant there was no standardized offering the sales team could easily articulate to potential clients.
Seeing the need for a more unified experience, I led product team in workshopping some initial requirements that would enable faster, more repeatable onboarding.
Through this process, we designed a set of configurable views that could be branded and reordered to meet client needs, regardless of complexity. These reusable components greatly reduced the speed of new client onboarding and, in the first phase alone, reduced engineering time and cost by 70%.
The requirements of different brands varied widely due to their catalog type and pay structure.
For instance, for a luxury brand, it might be important for the user to find the exact item and input the color to estimate the trade-in value, whereas for a mid-range brand selling t-shirts, knowing it’s a t-shirt might be enough. The four screens—Search, Filter, Product Listing Page, and Product Detail Page—can be used to account for these different needs by including search options, multiple filters, or a listing page.
Each page is then configurable to meet various needs and can be styled to match the brand.
